Best Practices for Impressive Web Design and Usability

Visual hierarchy

Visual hierarchy is the organisation and arrangement of website elements. You may structure the website by adjusting the colour, position, or size of different parts, so that viewers get influenced by many elements. You must make sure that the visitors move towards many aspects of your website. Always make sure that your only focus is to direct the clients to the required action when optimising usability. Make sure that their whole experience is enjoyable and realistic.

Remember to stay` mobile friendly

All of your site visitors should be able to enjoy your professional website at its very best, irrespective of the device they’re browsing. When designing a website, try to create it in a mobile-friendly version of your site, so that you can keep pace with the increasingly mobile world.

Go to your site’s mobile version by putting yourself in the position of the user, and test every page, user action and button. Your mobile website must be cleaner and less messy than your desktop version, so keep in mind to minimise page elements and scale down some assets, like the menu. There are even unique mobile features that you can use to boost your mobile design.

Navigation

This is the way of finding methods used on websites where visitors engage and figure out what they are looking for. Website navigation is important to retaining visitors. If the website navigation is messy then the visitors will give up and find what they require somewhere else. Setting navigation simple, intuitive and consistent on every page is a benefit.

Grid based layout

This helps to structure your design and keep your content organised. The grid helps to align factors on the page and keep it clean. The grid-based layout sorts content into a clean rigid grid structure with columns, sections that line up and feel balanced and impose order and results in a visually pleasing website.

Credibility

One of the things people look for, consciously or not, when they land on your website is evidence of your credibility. If you’re making content or providing services, people must know that you’re legitimate as to trust your expertise. As credibility builds trust.

Credibility can be built into a business in plenty of ways, but it’s really important on a website, which is often the first point of contact between a consumer and a business. Hence, designing your website with credibility in mind can give you a leg-up on the competition.

Make Your Content Readable

Audiences are on a webpage for a reason and are of course looking for something. If they don’t instantly get a sense that they will find what they’re looking for due to your use of giant blocks of text, they will likely bounce. So, make sure that your content is readable to enhance the user experience so they can more easily get what they want to know.

Responsivity

It is known that 93% of people left a website because of not displaying the website properly on their device as per a research by ‘Hubspot‘. So this is the reason why you have to make your design responsive, which means to make your site compatible with other devices. This is one among the key players in truly increasing your user experience.