How Much Does a Website Increase Sales For Your Business?

Get in touch with more potential customers.

We can see businesses being limited by the number of potential customers it has access to. By only operating locally from a physical location, the customer pool will be restricted. On the other hand, a website can connect you to anyone that has internet access, all over the country and beyond.

Offer 24/7 sales and support

Selling in traditional methods is limited by operating hours. However, with a website, you can offer endless access to your customers. If they have a sudden desire to buy any of your products at four o’clock in the morning, then they can do it easily. A website is always there to serve your customers when they require it.

Develop an information hub

A website is the key point of contact. Other than traditional outbound marketing like TV, radio, magazines, consumers will most likely search for the brand online as per their interest. If your business does not have a website, they’ll have nowhere to go and you lose a vital opportunity to engage them further.

Provide a variety of engagements

A website offers the opportunity to get to know who and what you are as a business in a much more versatile manner. There is the option to utilize interactive functionality and multimedia. This also helps build loyalty, and ultimately increase sales.

Optimize for mobile

An ever-more popular way to access the internet is through mobile phones. Around 60 percent of all online searches are now taking place on a mobile device, and by 2025, almost 73 percent of internet users will access the internet solely through mobile devices.

It is important to optimize for mobile traffic and have a mobile-friendly design. You must be aware of the impact screen size has for mobile devices. This can make navigation and form-filling quite complex, and may make images too small, destroying the experience. Responsive websites will need fast-loading images and forms that are also attractive to look at.

Customer review section

It is better to add a customer review section. You can add this in three different spots on your website. You can do it on your homepage which is typically towards the bottom. You can add some customer reviews or different feedback that you receive on your brand as a whole or on individual products.

Another thing is that you can just create a whole page for it. On that page you can connect it to your Facebook reviews and also your Google reviews so it shows up in that one section. So that way is letting your customer know that you’re actually a credible business.

Pop up with discounts

Typically when we go to websites we will see a pop up that offers a discount to either sign up for their email list or text message list. Either way some types of discounts are seen. Once they put their information in they’ll get that email or text message right away.

Another way you can set it up is with the spin to win option. With the spin to win it gives them a spin wheel selection that has a bunch of different discounts either free shipping or many other options. With this option as soon as they win something it will pop up so they can use it on their order. So this is a good option to use.

Develop trust with website visitors through associations, testimonials & case studies

This enables you to give more copy about the product and better communicate the merits of that one product. Tests have resulted in higher conversion rates.

Create urgency

After the visitors reach your site, create a sense of urgency which will help persuade them to buy.

There are several options you can go with. One is to choose for the scarcity approach by including functionality that talks about ‘limited stocks’ of some products. Users will surely not want to miss that out. The other method is using countdown timers on offers, which have been shown to create an 8.6 percent uplift in conversions.